Skip to content

History of “Financier”

November 28, 2011

A financier is a small French cake, often mistaken for a pastry. The financier is a light, moist teacake, similar to sponge cake, and usually contains almond flour, crushed or ground almonds, or almond flavoring. The basis of the cake itself is beurre noisette (brown butter), egg whites, powdered sugar and flour. Financiers are often baked in shaped molds



By 1890, the pastry chef Lasne made the “Visitandines”, as they were then called, back in fashion. As his store was located close to the Paris Stock Exchange, clients consisted largely of Brokers, eager to swallow on the go a cupcake that does not stain the fingers. Lasne also had the idea (very marketing ahead of time) to change the oval shape of the original bakery to evoke that of a … gold bullion. The financier was born!

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: