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History of “Financier”

November 28, 2011

A financier is a small French cake, often mistaken for a pastry. The financier is a light, moist teacake, similar to sponge cake, and usually contains almond flour, crushed or ground almonds, or almond flavoring. The basis of the cake itself is beurre noisette (brown butter), egg whites, powdered sugar and flour. Financiers are often baked in shaped molds

 

History

By 1890, the pastry chef Lasne made the “Visitandines”, as they were then called, back in fashion. As his store was located close to the Paris Stock Exchange, clients consisted largely of Brokers, eager to swallow on the go a cupcake that does not stain the fingers. Lasne also had the idea (very marketing ahead of time) to change the oval shape of the original bakery to evoke that of a … gold bullion. The financier was born!

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